ArtOn Café is happy to be writing about the future Fair Trades and Festivals that will be held this year and next. It seems that we can finally see the light at the end of the tunnel of the pandemic that hit the world in the last two years

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London, United Kingdom

The Coffee Shop Innovation Expo will be held on 9th & 10th November 2021. This event is a great opportunity to help those who want to build their brand and develop their business. The show attracts trade industry professionals, from independent coffee shop owners to buyers from the multiples and high street chains who are looking for new and innovative ways to extend their offering. It will be back on in London’s ExCeL on the 9th & 10th November 2021. The admission is free to all relevant trade visitors who register in advance.

The Coffee Shop Innovation Expo is a great place to discover innovative ways to stand out from competitors, boost sales, and find ideas to attract new customers. For those who are thinking of opening a coffee shop, of finding the perfect supplier or discovering the latest tricks, this event is a must. It will be filled with educational and innovative features, including the Barista Zone, covering everything from signature blends, roasting methods, and brewing techniques. In addition, there will be a Keynote Stage with a fantastic line-up of speakers including the likes of Costa Coffee, Caffè Nero, and Boston Tea Party representatives, as well as Networking Areas (British Coffee Association, 2021).

This year’s Caffè Culture programme offers highly engaging and informative talks. Here is the list of couple of them:

  • Coffee Studies – The Standardisation of Coffee – Brought to you in partnership with Assemby
  • Roaster’s Forum – in partnership with DRWakerfield
  • People & Culture – in partnership with Kore
  • CaffèInsights – sponsored by Goodtill

The full programme of speakers and topics will be released in the coming months.

At the event 15,000 leaders will have access to 1,000 exhibitors and a vast number of innovative products, ideas and strategies, including 500 inspirational seminars, panel debates, innovation awards, networking opportunities and much more. Some of this year’s exhibitors are: DRWakerfield, Alpro, Ferrero Food Services, Lavazza, SCA etc. In addition to these well-known participants, the BSA will also take part in this unmissable event.

Another festival in London is The London Coffee Festival which celebrates London’s bustling and vibrant coffee scene. This year they are celebrating their 10th anniversary and it is definitely something you wouldn’t want to miss. It will feature over 250 artisan coffee and gourmet food stalls, tastings and demonstrations from world-class baristas, interactive workshops, street food, coffee-based cocktails, live music, DJs, art exhibitions and so much more.


There will be two industry days held, new dates to be announced.
Thursday and Friday 23 – 24 September 2021
The event will open to the public from Friday with the first session running from 4pm-8pm.

Saturday and Sunday 25 – 26 September 2021.


Other than the amazing programme this festival has, it can be proud to say that many of their sponsors are the greatest in the world of coffee. Here are just some of them:

  • La Cimbali – In 1913 Giuseppe Cimbali opened a copper-processing shop in the centre of Milan. So far, La Cimbali have been doing extraordinary things for the coffee industry with their high-class coffee machines. In 2012, Gruppo Cimbali celebrated 100 years of activity by inaugurating MUMAC, the first museum entirely dedicated to the professional espresso coffee machines. It collects 200 pieces and exhibits 100 machines from the Maltoni and Gruppo Cimbali Collections, in a narrative itinerary that is divided into six rooms from 1900 to the present day, making it the world’s largest exhibition of professional espresso coffee machines.

  • MUMAC is also MUMAC Academy, a proper school that provides education and training to satisfy the different market needs, as well as tasting and sensory evaluation courses on the quality of coffee, open to companies and professionals but also to coffee lovers and enthusiasts.

  • La Marzocco – Founded in 1927 by Giuseppe and Bruno Bambi, La Marzocco had its beginnings in Florence, Italy. In 1939, it was La Marzocco that developed and patented the first coffee machine with a horizontal boiler. Even today, highly specialized personnel supervise each stage in the production of every single machine, hand-crafted to order for each and every client. In this way, Giuseppe Bambi’s great experience and professional pride live on after more than ninety years.
  • Faema – In 1945 Carlo Ernesto Valente opened a coffee machine factory in Milan: the “Factory Electro Mechanical and Associated Equipment” (“Fabbrica Apparecchiature Elettro Meccaniche e Affini” – FAEMA). In 1961 Faema launched the E61, the first machine to use a volumetric pump to push the water onto the coffee cake at a pressure of the 9 atmospheres needed to produce the espresso, a process that replaces the use of the lever. Through the years, we have witnessed an amazing evolution of their coffee machines, and in 2020 they created a state-of-the-art modern coffee machine Faema E71 TOUCH, which even has the functional touchscreen interface.

Paris, France

Allegra Events production is behind The Global Coffee Festival that is planned for 29th – 31st October, at Le Paris Café Festival, and it was designed in response to the Covid-19 pandemic with the aim of strengthening bonds among the global coffee & hospitality community. This virtual platform is especially needed for the coffee and hospitality community in this specific period. It will give it the opportunity to connect, share ideas and showcase excellence.

The passion, creativity and drive of the coffee industry must be celebrated, even though this time round the attendees will not be able to meet face-to-face.

On the official website you will find a lot of material and videos from the previous edition of the Global Coffee Festival, so you can get an idea of what to expect from this year’s event!

Organized by a team of Grassroots Coffee aficionados and seasoned event producers alike, Le Paris Café Festival (formerly CAFÉ! Festival & Expo) was born out of a dream to spread the word about specialty coffee in all its forms, to as many people as possible.

Until 2019, Paris was one of those major metropolises that had no big event devoted exclusively to coffee. It is quite unusual that a city like this could have been without such an event for so many years. But then it happened. The twofold mission of the creators of this festival was to make the diversity of coffee culture known to as many people as possible and elevate quality standards throughout the industry. From the beginning of the adventure, they say they wanted to showcase some of the rarest and finest single-origin coffees from around the world, whilst respecting the long-lasting tradition of espresso culture in France. In June 2019 there were more than 2,500 visitors and almost 80 exhibitors at its first edition, and this time round the team will try their best to put Paris on the map as one of the greatest coffee cities in the world (Paris Caffe Festival, 2021).

Amsterdam, Netherlands

The Amsterdam Coffee Festival, Westergas, was a creation inspired by the success of the Coffee Festival in London and the infectious energy of the Dutch. Ever since then, thousands of coffee aficionados attend this festival and are always more eager to learn about the latest trends, share their knowledge, and party with like-minded people. Mark the calendar from 5th to 7th November 2021 for this year’s event.

With over 12,500 visitors expected to attend, The Amsterdam Coffee Festival 2021 promises to be a not-to-be-missed event for coffee connoisseurs, ‘Urban Foodies’, those working in the coffee scene and other interested parties. The Festival will feature artisan coffee and gourmet food stalls, tastings and demonstrations from world-class baristas, interactive workshops, street food, coffee-based cocktails, live music, art exhibitions and much more. It will host such competitions as the SCA NL Latte Art Final, Dutch Brewers Cup and Cuptasters Championship. You are invited to come and be inspired by top baristas from Europe’s best espresso bars, experience the latest products and trends, and enjoy this lively atmosphere, full of art, music and above all — coffee (Amsterdam Coffee Festival, 2021).

New York, USA

On their website they claim it the New York Coffee Festival is New York’s flagship coffee event, where people can celebrate the specialty coffee scene in this great city and its community and culture. It will be held at Metropolitan Pavilion in New York, on October 8th – 10th, 2021. With exceptional coffee, as well as food, cocktails, live music and art on offer, it is an unmissable event for all types of ‘coffee lovers’, whether beginners, coffee aficionados, self-confessed coffee geeks or key industry stakeholders.

The attendees will have a chance to taste hundreds of exciting coffees of the vibrant New York coffee scene, improve their coffee knowledge by participating in many different workshops, be a part of interactive demos and meet the top US artisans and baristas one-to-one. To make it even more attractive, there will be a lot of delicious street food, coffee cocktails, live music and coffee-inspired art. Features such as Latte Art Live, The Sensory Experience, The Lab, The Village, the Brew Bar, the Cold Brew Coffee Bar and The Kitchen are a unique way to enjoy and get to know the world of coffee even better (New York Coffee Festival, 2021).

Toronto, Canada

The Toronto Coffee Festival is Canada’s flagship coffee event celebrating the city’s diverse and vibrant coffee scene, taking place from October 22 to 24, 2021 at Evergreen Brick Works.

The Festival will feature over 100 artisan coffee and gourmet food vendors, tastings and demonstrations from Canada’s top baristas, interactive workshops, street food, coffee cocktails, live music, DJs, art exhibitions and so much more.

Latte art/coffee art made by barista

With an array of experiential features such as Latte Art LiveThe Sensory ExperienceThe Lab, the Brew Bar, the Coffee Cocktail Bar and The Kitchen, there’s something for everyone at The Toronto Coffee Festival.

Milan, Italy

The Milan Coffee Festival, held in this magnificent Italian city, will feature live experiences from coffee, food and equipment suppliers. Visitors will be able to enjoy endless free coffee tastings, interactive workshops, demonstrations from world-class baristas, delicious street food, coffee cocktails and so much more. It is based on the highly successful programs in London, Amsterdam and New York, so this caffeinated event is yet another in the line of all unmissable shows for all serious coffee lovers and those working in the coffee industry. The Milan Coffee Festival will take place from 12th to 14th November 2022 at Superstudio Più, which is a highly popular and iconic venue that suits this event perfectly (Milan Coffee Festival, 2021).


British Coffee Association (2021). The Coffee Shop Innovation Expo 9 & 10 November 2021. Retrieved June 15, 2021 from

Global Coffee Festival (2021). The Global Coffee Festival. Retrieved June 15, 2021 from

Paris Caffe Festival (2021). Le Paris Café Festival. Retrieved June 15, 2021 from

Amsterdam Coffee Festival (2021). The Amsterdam Coffee Festival. Retrieved June 15, 2021 from

New York Coffee Festival (2021). The New York Coffee Festival. Retrieved June 15, 2021 from

Milan Coffee Festival (2021). The Milan Coffee Festival. Retrieved June 15, 2021 from